Your Show Format
Please watch all of the videos below. They will help you ensure you achieve your main business goal for having a podcast as well as a better understanding of what a podcast is and is not.
Overview
Video Timestamps
0:00 Expectations
0:45 The 4 Elements to Build Your Show
0: 54 Unique Content
1:28 Lead Magnet / Opt In
1:46 Pre-recorded assets
2:24 Ad Space
Creating Your Pre-Recorded Assets
Video Timestamps
0:00 What are they
0:30 Purpose & what to include In your intro
1:30 Should you add & what are FEPS
2:30 How to set up your Call to Action (CTA)
4:00 Getting a podcast URL
4:50 Who is voicing the pre-recorded assets
5:20 What happens after you submit your assets to us
5:45 Setting the tone & tempo for your show
7:05 What is an Outro & what to include
Listeners To List
Video Timestamps
0:00 What is an Optin / Lead Magnet
1:00 How to write your offer to record
2:00 How the music works with your offer
3:10 Keep it short & sweet
3:35 How to end the lead magnet offer
Need help deciding on your best offer? Contact us in your Slack channel and we’ll talk through it with you.
Unique Content
Video Timestamps
0:00 Main Segments
0:50 Teaser Details
2:24 Opener Details
3:05 Writing/Recording Guest Interview Openers
3:34 Leave the rest to us!
What About Ads?
Video Timestamps
0:00 Ad Agencies
1:15 What can you advertise right away
1:53 Selling space in your show
2:47 Dynamic Ad Insertion
4:10 Voice Over Artists
Show Build Examples
Video Timestamps
0:00 Standard Build
1:26 Build with Ad Breaks
2:20 Build with Pre-Roll Ad
Podcast Intangibles
Reminder: Podcasts are not radio
Video Timestamps
0:00 How podcasts are different from radio
1:00 Opportunity of one to many ones
2:23 What we can learn from Alfred Hitchcock
3:03 Addressing how you want your audience to feel